Our friends at Procam informed us that they have collected past 8-10 years of runners data which includes their finish time, ranks, category etc. We brainstormed together and thought why not slice and dice this data and see if we can give some interesting insights to the runners. And boom, we were able to do quite a lot of things to give them a personalised running experience. And this is how RWOF was born.
The RWOF is inspired by the scoreboard. You feel happy when you see your name, your score and details on the big screen. Your entire experience is so personalised that you can directly connect to it and at the same time you can look at the bigger picture from your performance point of view.
For every marathon, we do a lot of research as of what kind of runners we will have to cater to. Primarily, we deploy RWOF for Tata Mumbai Marathon, Airtel Delhi Half Marathon, TCSW10K Bangalore, TSK25K Kolkata. For example, runners in bangalore are more tech savvy so we have to ensure that we come up with highly technical data points so that the runner can relate to it whereas in Mumbai, the runner’s needs are a bit different.
01 Enter BIB Number
02 See Stats/ Facts
03 Take your Photo
04 Post on Social Media
Data Cleanup
Slicing / Dicing
Predictive Analytics / Algorithms
Visualisation
Data Cleanup
Slicing / Dicing
Predictive Analytics / Algorithms
Visualisation
TOTAL APPEARANCE (FM + HM)
BEST RANK IN CATEGORY
BEST FINISH TIME (HM)
TOTAL DISTANCE RUN
In most of the races that you have ran, your pace has been consistent in both 1st half and 2nd half of the race.
TOTAL APPEARANCES
BEST FINISH TIME
If you maintain your pace at
which is your best from previous performances then you can finish this 10k race in
You have beaten your personal best
CORPORATE PACER
01:23:00
GAP INTERNATIONAL SOURCING PVT LTD
If you maintain your pace at
which is your best from previous performances then you can finish this Half Marathon in
It’s your
Tata Mumbai Marathon
If you maintain your pace at
which is your best from previous performances then you can finish this Half Marathon in
RWOF was completely new concept for runners and it created a buzz in the running community
It gave runner meaning to their running goals
Active social media engagement around RWOF posts for continuous 4 days
RWOF had the maximum pull of the participants at the expo, despite average waiting time of 10-15 minutes
Overall, it helped improve the performance of the runner
Post on social media
Selfies/photos Clicked
Footfalls
Viewing minutes
Prediction accuracy
