Your product and design team might be missing out on some crucial UX flaws that are not making the users follow the flow you want them to. And much of it lies in the fact that you have got too close to your product to see it’s own flaws. Or maybe, your team is trying to solve for something which is not really an issue for your users.
“A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.”
― Donald A. Norman, The Design of Everyday Things
You very likely need a fresh perspective to help you see these crucial UX flaws in your product. This could be with your usability, information architecture, visual design, messaging, or even content.
You may need someone to understand your business strategy and goals, give you recommendations about changes you can make to your product to increase conversions and user engagement.
This is where you need a professional UX Audit done.
Understand UX flaws and get immediate recommendations for change.Get Started
A professional UX Audit is meant to help founders, product owners, designers, and investors see their product through a fresh perspective.
Teams and organizations who would like to outsource a UX auditing team to thoroughly check and guide design corrections to an existing product and optimize their business conversions.
Team who have a digital product that is not converting and want to find and fix the problems with key user-flows to optimize their product.
Who have an idea or a prototype ready but want to have it screened through a fresh perspective before coding it as auditing a prototype is cheaper in terms of both time and money than re-coding a live feature.
Who want to support their portfolio companies with a UX partner who can help keep their product and design teams focused on incremental UX changes while not losing sight of the full customer experience.
Teams and organizations that cannot afford or even think of a full fledged design/product team and would like to take corrective measure to their products to quickly optimize their business conversions.
Once you start with us, a kick-off meeting is scheduled. In this meeting, you as a stakeholder will help us explain your business goals, your product vision, the issues that you are looking to address, and your objectives with the audit.This will also involve stakeholders share with us all necessary documents that shall help us understand the above points.
This step involves stakeholders sharing with us all the data and analysis that they have on their product. This could be access to analytical tools like Google Analytics, Firebase, Mixpanel, etc. and tracking and recording and heatmap tools like Crazyegg, VWO, Hotjar etc. This will help us evaluate how users are currently behaving on your platform.
This step involves studying users of your product through documents of any previously done research of your users and your target audience. Understanding users’ from their perspective helps in driving design decisions.To gather this information, conducting user research is the next step into the UX audit. Personas, customer journey mapping, and empathy mapping are created to drive design decisions by understanding users’ characteristics, needs, goals, and capabilities.
UX expert review process involves areas deep diving into the following:
– Usability checklist & guidelines compliance
– Mental modeling which involves information architecture, sitemap, user-flow flaws
– Design evaluation
– Application of UX best practices
The ultimate deliverable is a comprehensive, actionable teardown of your platform presented as a PDF report (typically 40-80 pages).The report mostly consists of errors, comments, suggestions presented through screenshots, mocks etc. These comments may include, but are not limited to:
– Thoughts on your product/market fit
– How UI/UX can fit your value proposition in the best way
– Recommendations for keeping your website/ app simple and focused
– Optimization ideas to better facilitate user’s key tasks
– Onboarding suggestions
– Recommendations on visual style, typography & color
– General usability considerations
– Small easy-to-fix notes;
– Professional opinions;